Surve Productions™

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Surve Productions

Surve Production serves as a vital link between music, photography, and technology, drawing on its B2B expertise to elevate organizational efficiency. Specializing in B2B digital media, Surve empowers sales teams by crafting impactful, on-brand content, allowing them to focus on core tasks and overcome challenges.

THE GOAL

To develop a brand identity aims for minimalism, inclusivity, approachability, sophistication, and dynamism, seeking to establish a strong connection with a fresh audience.

THE APPROACH

Surve, cleverly alluding to "serve" and aiding businesses in "surviving," seeks to connect businesses through content that facilitates growth. This idea of connecting services forms the core of its identity.

Centered on the theme of connection—people, moments, ideas, services, and brands with their audience—we've crafted its monogram, an elegant and sophisticated "S." Warm pastel colors in luminous compositions create visual harmony. The font "Degular" embodies innovation and technology without excessive text. Coupled with Surve's generated content, this approach allows for a brand ready to create without being constrained by a rigid identity, fostering content creation.

After exploring and analyzing the brand's objectives, we found that a broad yet cohesive color palette, warm and friendly, communicates warmth and adaptability. Surve's graphic composition emphasizes brightness, freshness, warmth, and dynamism. The primary font, Degular, initially exudes a technological feel, enhancing the digital aspect.

These elements, combined with shapes derived from the silhouette of the main symbol, were instrumental in creating a visual identity for a brand initially lacking visual content but prepared for versatility when needed.